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How to Calculate Your Marketing Funnel Metrics & Budget

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This eBook outlines what is a marketing funnel, how to build a funnel, and the importance of measuring your performance against the calculated funnel metrics throughout the year to ensure you are on the right track to achieve your goals


  • Best practices for building your marketing funnel
  • How to determine the amount of budget necessary for attaining your KPIs
  • A process for calculating down-funnel metrics such as sales, LTV, & profit

If you are in the process of building your marketing plan, use our new Operational Marketing Funnel Builder to calculate the amount of demand generation budget you will need to achieve the metric goals created in your funnel. 

Plannuh is the first AI-driven strategic marketing software that builds winning marketing plans, optimizes your marketing budget, and tracks your ROI

If you're interested in learning more, you can book a demo with Plannuh here.