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Your Marketing DNA: Stakeholders and Culture

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This eBook introduces the importance of understanding how to assemble the team that maximizes your chances of repeatable success.

WHAT IS INCLUDED:

  • Identify and understand your marketing organization’s DNA
  • Exploit the 7 cultural traits of successful marketing organizations
  • Assemble your cross-functional team
  • Understand and use the IOU (Influence, Own, Understand) model of mutual accountability