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Marketing Scenario Planning and Replanning Guide

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Since marketers take an external view of the world, it is important that they have a strong grasp of the ever changing market dynamics. Competition, regulation, economic, global health concerns, and geopolitical issues are just a few examples of what could arise that threaten to derail plans already in place. For this reason, it’s important for marketers to be agile in their planning approach to react to the ever changing business environment.

IN This eBook learn:

  • How to build an agile operational marketing plan 
  • The importance of scenario-planning for under- or overachievement
  • The seven-step process for building and executing scenarios

Plannuh is the first AI-driven strategic marketing software that builds winning marketing plans, optimizes your marketing budget, and tracks your ROI

If you're interested in learning more, you can book a demo with Plannuh here.